SHIFT NOTE #003TACTICS
Stop Uploading PDFs (How to Menu Engineer for the Robot Age)
To an AI, your PDF menu is just a flat image. Stop killing your SEO and start ranking for 'spicy dan dan noodles'.
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Shift
Notes
Logbook entries from the front lines of digital hospitality. Updates, theory, and the occasional rant.
SHIFT NOTE #002STRATEGY
The Zero-Click Bar (Winning Customers Who Never Visit Your Site)
58% of searches end without a click. If you aren't optimizing your Google Business Profile, you're invisible.
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SHIFT NOTE #001THEORY
Why Your Bar is Invisible (Even if You're on Page One)
If the AI doesn't know your happy hour specials, do they even exist? The game has changed from clicks to answers.
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