HappyDadHardSeltzer
Happy Dad Hard Seltzer needed to break through in crowded local markets and build authentic brand presence through strategic activations rather than traditional advertising—connecting directly with their target demographic at bars, venues, and events across Southern California.
The
Digital
Truth
We developed a grassroots local marketing strategy centered on brand activations—from happy hour takeovers to sponsored events, influencer seedings to venue partnerships. Every activation was designed to drive social proof, generate user content, and build genuine brand advocacy at the local level where purchase decisions happen.
Happy Dad's local activation strategy creates authentic user-generated content and venue partnerships that AI search engines prioritize for local recommendations. Structured event data ensures Happy Dad appears in 'best hard seltzer' queries across the region.
Active bar and restaurant partners
Brand experiences in 12 months
Authentic user-generated posts
Regional distribution growth
The
Receipts
Real results. Real numbers. Before & after.
Ready To
Renovate?
Your venue deserves the same transformation. Let's build something that sets the standard.
Start Your Project