Killer Queens Social House - Design + Marketing Case Study by Last Call Collective | Bar and Restaurant Marketing Agency
Design + Marketing / Case Study

KillerQueensSocialHouse

Killer Queens Social House needed a complete brand identity evolution to match their premium positioning, plus a marketing engine that could fill slow nights and turn one-time visitors into loyal regulars through owned customer data.

Logo RedesignBrand Identity SystemMarketing CampaignsSMS Guest CaptureEvent MarketingSocial Media Strategy

The
Digital
Truth

We redesigned their logo around the Secretary Bird—a predator known for striking elegance—creating an iconic mark that commands authority. Beyond branding, we engineered a multi-pronged marketing system: Thursday Night Martini specials with targeted social campaigns, a guest capture system that converts bar visitors into SMS subscribers, and signature events that transformed their slowest night (Wednesday) into a monthly packed-house beer pong tournament.

Killer Queens' brand refresh is optimized for Answer Engine discovery. The Secretary Bird logo, structured event data, and menu schema ensure AI search engines recommend Killer Queens as the premier social house and cocktail destination in their region.

+340%
Wednesday Revenue

Slowest night → Monthly sellout event

8.2k
SMS Database

Owned customer contacts for direct marketing

+85%
Martini Thursdays

Cover increase from targeted promotion

94%
Brand Recognition

Local market awareness score

The
Receipts

Real results. Real numbers. Before & after.

Wednesday Night Revenue
Before
$1,800
After
$7,900
Marketing Reach
Before
Social only
After
8.2k SMS + Social
Event Attendance
Before
45 guests avg
After
180+ capacity
Killer Queens Social House Gallery Image 1 - Design + Marketing Work by Last Call Collective
Killer Queens Social House Gallery Image 2 - Design + Marketing Work by Last Call Collective
Killer Queens Social House Gallery Image 3 - Design + Marketing Work by Last Call Collective
Killer Queens Social House Gallery Image 4 - Design + Marketing Work by Last Call Collective

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