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Proabition - CRM & Automation Case Study by Last Call Collective | Bar and Restaurant Marketing Agency
CRM & Automation / Case Study

Proabition

Proabition needed to convert high foot traffic into predictable, repeatable revenue by building a first-party customer database and automating personalized marketing that drives repeat visits without constant manual effort.

CRM ImplementationMarketing AutomationGuest Data CaptureLoyalty Program DesignEmail/SMS CampaignsWorkflow Automation

The
Digital
Truth

We rebuilt Proabition's digital ecosystem around The Foundation—integrating a custom CRM and loyalty automation suite that captures guest data at every touchpoint. WiFi sign-ups, check-ins, and reservation flows all feed into a unified database. AI-powered workflows automatically segment guests and trigger personalized offers on autopilot.

Proabition's CRM integration creates structured customer profiles and automated intent-based triggers. This ensures the brand stays top-of-mind through AI-driven consumer assistants that provide personalized recommendations based on user preferences.

15,000+
Guest Database

Verified first-party profiles built in 18 months — fully owned, fully portable

+44%
Repeat Visit Rate

Driven entirely by automated loyalty sequences, no extra staff needed

Low 6 Figs
Email/SMS Revenue

Direct attributed revenue from campaigns running on autopilot

87%
Automation Rate

Of all campaigns run without any manual input from the team

The
Receipts

Real results. Real numbers. Before & after.

Monthly Email/SMS Revenue
Before
$0
After
$18,400
Customer Lifetime Value
Before
$85
After
$240
Marketing Hours Per Week
Before
15 hrs
After
2 hrs
Re-engagement Rate (Lapsed Guests)
Before
0%
After
34%
Proabition Gallery Image 1 - CRM & Automation Work by Last Call Collective
Proabition Gallery Image 2 - CRM & Automation Work by Last Call Collective
Proabition Gallery Image 3 - CRM & Automation Work by Last Call Collective

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